We believe that babywearing is one of the best ways to care for and bond with your baby. We also believe that wearing your baby is an option that should be available to all. Our aim is to provide beautiful, high-quality woven wraps at an affordable price so every baby has the opportunity to experience the love, security, and peace that babywearing brings. As women of multicultural families, we value diversity everywhere—especially in the babywearing community. We understand that babywearing is not a modern parenting convention but a practice that has long existed in numerous communities around the globe. For these communities, babywearing was and continues to be a practice deeply rooted in their cultural identity, and it is our mission to respect and honor those traditions. Baby-Doo USA considers itself an ally to the global babywearing community and pledges to continue working with diverse communities to make babywearing accessible to all through service and wrap donations. We hope that by making woven wraps accessible for families and individuals from all walks of life, we are ensuring diversity and thus an even greater babywearing community.
Baby-Doo® was established in 2009 by Andrea Srutova and her husband, Michal Sutra. Just ten years earlier, Michal developed his love for rock-climbing into a company named Corazon, specializing in sport backpacks. As the company evolved, he later helped create outdoor sport baby carriers for Corazon and their success led Michal to the possibility of creating other baby products. Years later, when they began family planning, their curiosity in baby products piqued once more. Finally, it was observing their own family babywear that ultimately inspired Andrea and Michal to develop a top-quality and affordable woven baby carrier and Baby-Doo® was born.
Baby-Doo® wraps are manufactured and certified for distribution under the National Institute of Public Health, meeting the Decree of the Ministry of Health of the Czech Republic No 84/2001 Col.
Baby-Doo USA is the North American distributor for Baby-Doo® currently based out of Fort Lauderdale, Florida.
The company was founded by Natalie Dib, who began her babywearing journey after the birth of her son Oliver. Unsatisfied with mainstream baby carriers, Natalie turned to woven wraps—one of the oldest and most reliable forms of babywearing. She has since become a certified babywearing instructor, teaching both beginning and advanced babywearing classes while also serving as co-leader in her local babywearing group. Her deep involvement in the babywearing community prompted her search for an affordable yet first-rate woven wrap to offer new moms, dads, and anyone interested in babywearing. This quest put her into contact with Andrea Šrůtová—and the rest is history!
Natalie heads Baby-Doo with her business partner, Rubi Garcia. Like Natalie, Rubi was eager to babywear after the birth of her daughter, Luna. However, after failed attempts to babywear with mainstream carriers, she was eventually introduced to her local babywearing group which put her on the road to babywearing with woven wraps, Natalie, and eventually Baby-Doo.®